A New Beginning

So this is it, the show package is done and in the past and now we're moving on to the bigger and hopefully even better network package being designed for All Ringling Television, or the ART Network. This is going to be fun for a lot of reasons, mainly because I think that this project is going to allow for a big shift in technique and I'll be able to experiment a bit more so I can get the perfect style and execution for this branding.

Our creative brief for the project is as follows:

Network Identity and Branding

The Client:

All Ringling Television Network  -on campus Comcast cable channel 117

Project Overview:

To design a Network ID and support elements to brand the new ART (All Ringling Television) Network.   The theme for the initial on-air look will be "The Power of ART"   

Objective:

To create visually compelling imagery that establishes ART Network as a channel where one turns to see new and innovative content.  The Idents should illustrate the power of ART Network to transform the ordinary into the extraordinary.  The Idents should capture the excitement and energy that ART Network can generate.  The imagery should be unusual and unfamiliar to the viewer to suggest the originality of the network.   It could visually explain the acronym ART as All Ringling Television Network.

Deliverables:

1  ID   7-10 seconds in length - with audio
3  Looping Animated Line Up slates -  with sample layout of informational text
1  Bug  (keyable)
1  Violator Animation (keyable) to reveal logo, and inform what's coming up next.

Distribution:

These animations will be use on the new Ringling TV channel, ART Network.  The looping Line Up slates will be use to present upcoming programs and times.

These are a few great examples, and have really served to inspire a few ideas.

LOGO ID   /   Promo Transition into video

Logo ID  - resolve

Show Line-up Layouts

Violator  (keyable lower element)

Additional Line-up examples

Unlike the way I started out the last project, this time I've got a positive attitude and I think that I'm definitely going to enjoy producing whichever ideas come my way.