The Demographics

The demographic is an interpretation of the target audience of a product, show or network. Typically this interpretation is a generalized and overarching statement that covers the entire group, or groups, that is being targeted, however, it is possible to delve even deeper and create a profile for a specific person within this group. This is a fictional character that provides a face to sell to. It creates a much more personal connection between an artist and their audience and provides for a much easier task in establishing what an audience would want. So here we have a new project, and that means a new demographic to determine. Ringling is home to people from a whole host of cultures and beliefs, so determining how to sell to this audience is going to be more on the difficult side. Here is what I arrived at, a face to give to both the male and female population.


Mike

20 years of age, male, white, 6'1'', 145 lbs, a bit on the scrawny side, a freshman in GIC, agnostic (believing in something, but not a labelled “God”) originally from New York, doesn't drive but skates and bikes for transportation, no job and relies on the money provided by the parental units who are both middle class Americans working the average behind-a-desk office job, shops at target and brand name retail stores, has a very clean cut style of dress, wants to eventually design posters for concert and music events which makes sense considering he is very into his music, his tastes in music consist of electronic and dubstep with the occasional rock and alternative band thrown into the mix, he watches movies a lot and since moving to college doesn't watch T.V. apart from what he sees in the common areas and cafeteria as well as online shows in his spare time, he loves to eat meat and is very indiscriminate when it comes to the type and his largest expense is on food considering the commons food rips his stomach apart, he parties hard and works even harder, somehow maintaining good grades as well as a party hard reputation, he enjoys painting and drawing whenever he gets the chance which he is very talented at.

Lauren

19 years old, white, 5'2'', 115 lbs, physically fit, short black hair and gauges, freshman in Illustration and her goal in life is to illustrate children's books, she does not believe in god but is very spiritual, she doesn't drive, but bikes everywhere instead, she holds a job at Kilwins in St. Armands, her parents can barely afford the school, so anything she needs to buy she pays for with her own money, she shops at goodwill and off brand boutiques around town, she is what many would consider to be “hipster” with a very distinct fasion sense and taste in music such as Animal Collective and Margot & The Nuclear So and So's, she doesn't watch television regularly due to the lack of television in the dorms, but she enjoys sitting in her common area and channel surfing in her off time watching pretty much anything that's on and can take her mind off of things, her favorite channels include IFC and Current TV and she really responds well to artistic and original content, she doesn't eat red meat but loves sushi and chicken wings, she goes to a lot of parties and drinks hard but she knows her limits and rarely makes anywhere near a fool of herself.