So for this project, my group of three consists of Sharon Correa, Matthew Nitzberg and myself. In the process of brainstorming, we developed a concept that revolved around the idea of a students personality, talent and ideas flowing freely from the place that holds their dearest items: their backpack.
A students backpack is their life, for most at least. It's home to their sketchbooks, theire pens and pencils, their class notes, their computers, their hard drives and USB's, their snacks and their work, and in a way, holds their ideas together.
We developed a concept statement to guide us throughout the project and lead us towards our goal.
"Be introduced to a whole new world of opportunities and limitless possibilities and gain fresh insight into a day in the life of a Ringling student. With a fresh perspective, the college existence is illuminated through a first person look at what awaits incoming freshies. Follow the footsteps of students at the greatest school on earth, ready to paint the true picture of what Ringling is."
With this concept, we started narrowing down the music, graphic style and font choices that best fit a show package formed around this theme.
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